In the current fashion and beauty landscape, it’s not enough to sell just a truly wonderful product — more conscious buyers are looking for their favorite brands to champion for a cause they believe in. That’s where Hope Fragrance comes in and shines.
Created by Audrey Gruss, the founder and chairman of the Hope for Depression Research Foundation (HDRF), the perfume will be launched in September. Sure, there are thousands of fragrances out there, but the Hope Fragrance not only smells fantastic, but has a key purpose, too. Every single penny of the net profit of the perfume will be directly donated to “discovering new medications, treatments, prevention, and related mood disorders, according to the press release.
According to HDRF, depression affects over 350 million people annually and is the number one disability worldwide. Gruss is hoping to change that. A pioneer of the cause since she founded it in 2006, Gruss has a final goal in mind: to find a cure. And in order to find it, research must be done. With all of the perfume’s profits going towards research, this is one special cause.
Packaged beautifully in gold and white, you’ve got the best of all worlds — style, smell, and of course, a philanthropic cause.