“30 Beauty Brands That Give Back” by Kaitlyn Frey
Originally appeared on People on February 20, 2020
Click here to view the original publication.
With inspiring philanthropic initiatives tied to every purchase, these products that do more than just make you look good.
Hope Fragrance
After watching her mom endure a life-long battle with depression, philanthropist and founder of Hope for Depression Research Foundation Audrey Gruss launched an uplifting white floral fragrance called Hope Eau de Parfum, which benefits HDRF to support groundbreaking depression research. “The U.S. fragrance market is over $4 billion annually. If Hope can reach even a small percentage of that market, think of the millions we can give to depression research and how much awareness we can raise,” Gruss tells PEOPLE. Today, Gruss added two new scents to her fragrance collection, a “refreshing and invigorating” blend of green citrus, lily-of-the-valley and tuberose called Hope Sport Eau de Parfum and a “warm, sensuous” scent with notes of amber, vanilla, patchouli, plum, vetiver and the the line’s signature: white flowers. 100 percent of Hope Fragrance retail profits go back to HDRF. “The Hope Fragrance Collection captures the essence of the most aromatic white flowers — gardenia, jasmine, lily-of-the-valley and tuberose — the purist and most delicate essences that delight our senses,” Gruss tells PEOPLE. “My mother said they brought her a sense of beauty and joy and lifted her spirits!”
Buy It! Hope Fragrance Collection, $150 each; hopefragrances.com “
